Minim Playing Cards
- Minim is a deck of regulation playing cards that considers how much design you can take away while still maintaining a playable deck. Simple geometric symbols are reductive versions of hearts, clubs, diamonds and spades. While it is necessary to mark the backs of regulation cards, Areaware has done so with minimal diagonal lines instead of the typical ornamental graphics. Designed by Joe Doucet for Areaware.
- PVC cards and paper box
- 3.5" x 2.5" x 0.75"
- Areaware is a gift and home accessories brand based in Brooklyn, NY and Columbus, OH. They're a small team of 24 people dedicated to producing the best of new design. Areaware works with a roster of independent designers on a royalty-basis, and oversee all aspects of bringing a design product to market, including creative direction, product development, sourcing, marketing, sales and distribution. They work with independent designers to bring their design ideas to life. We value design integrity, and collaborate closely with designers to realize their vision while also responding to consumer needs and market forces. Each design is produced is exclusive to the Areaware brand.